How to upgrade your tyres, and why

Every new vehicle purchased from the dealer comes equipped with a set of tyres that are chosen by the vehicle manufacturer. These tyres are known in the industry as the ‘original equipment’ or OE.

Manufacturers select their OE tyre based on a variety of factors including performance, comfort, noise levels and of course, cost.

As a driver, you may find that upgrading your tyres and replacing your OE options with a different make or model of tyre can significantly improve your driving experience.

This blog post will help inform you of what you stand to gain by upgrading your tyres and how to choose an upgraded tyre, regardless of what vehicle you drive.

Understanding OE Tyres

The primary goal of most OE tyres is to provide adequate performance in a wide variety of conditions while maintaining cost-effectiveness for mass production.

There are instances where the OE tyre is not an off-the-shelf tyre, and the vehicle manufacturer has worked closely with the tyre manufacturer to create a specific tyre designed for your exact vehicle. This can be common with some Audis, Porsches, BMWs, Mercedes, Volvos and more.

Considerations for Choosing OE Tyres

Car manufacturers consider several factors when selecting what tyres are put on the vehicle from factory.

The main considerations for OE tyre selection include:

• Performance: Tyres must suit the expected level of performance that the vehicle is capable of achieving through normal use.
• Comfort: They should contribute to a smooth and quiet ride, which provides a good impression on test drives.
• Fuel Efficiency: Tyres play a crucial role in a vehicle's overall fuel consumption. Lower fuel consumption makes the vehicle more attractive when cross-shopping makes and models.
• Cost: Affordability is key in keeping the vehicle’s price competitive.
• Regulatory Compliance: Tyres must meet specific safety and environmental standards.

These considerations often lead to a compromise in certain areas, such as tyre lifespan or specific performance enhancements, which can be found in aftermarket tyres.

Reasons to Upgrade Your Tyres

Upgrading your tyres can offer a range of benefits and allows you to tailor your vehicle to your specific needs or driving conditions.

Just about any vehicle can be improved by installing more premium tyres when it comes time to replace the originals. There are exceptions, of course, but by speaking to your local Tyrepower store about your vehicle and your driving habits, we can help you pick a tyre that will provide extra functionality or capabilities to your existing vehicle.

Here are several reasons to consider an upgrade. Some or all of these may apply, depending on which tyres you have now, compared to which tyres you’re looking at:

• Improved Performance: Aftermarket tyres can provide better grip, shorter braking distances, and improved handling, which are crucial for high-performance driving or challenging road conditions.
• Enhanced Comfort and Noise Reduction: Many modern tyres are designed to reduce road noise and provide a more comfortable ride, which can make a significant difference on long journeys.
• Longevity: Higher quality tyres often offer longer wear life than OE tyres, meaning better long-term value despite a higher initial cost.
• Fuel Efficiency: Advanced tyre technologies can help in reducing rolling resistance, which directly impacts fuel consumption and CO2 emissions.
• Adaptation to Specific Conditions: Whether you’re driving off-road, in heavy rain, or on snow-covered roads, there’s a tyre designed for those specific conditions. If you find yourself driving in poor condition frequently, the OE tyres may be underwhelming at best, and downright dangerous at worst.
• Customisation: The OE tyres were chosen as a one-size-fits-most approach based on market research and cost. If you don’t think you’re a typical vehicle owner, you might prefer a non-typical tyre choice!

Making the Right Choice

Upgrading your tyres is not just about forking over your money for a new set; it's about making an informed decision that enhances your driving safety and pleasure.

We understand that choosing the right tyre can be daunting. That's where your local Tyrepower comes in. With over 300 stores nationwide, Tyrepower is your go-to destination for expert advice on the best tyre options for your needs and budget.

The Best Place for Tyre Advice

Upgrading from OE tyres can significantly enhance your vehicle's performance, safety, and your driving experience. Whether you're looking to improve ride comfort, reduce noise, or increase fuel efficiency, there's an aftermarket tyre that meets your needs. Don’t settle for the standard options; elevate your drive by visiting your local Tyrepower store today.

Let our team guide you through our comprehensive range, ensuring you make the best choice for your lifestyle and driving needs. Remember, the right tyres not only transform your vehicle but also the way you feel on the road.